How InShorts, Co-founded by Deepit Purkayastha ('15), became a $10 Million Brand
Business Insider India (October 4, 2019)
How InShorts garnered a revenue run rate of $10 million on the back of its advertising model
InShorts, that started with a simple idea of summarizing news in 60 words, has now achieved a revenue run rate of $10 million per annum in FY19 and is aiming to double the figure this year.
InShorts has more than 300 advertisers and adds around 10 new advertisers every month. Its clientele list includes global brands like Vodafone, OnePlus, Mercedez, Netflix, Amazon Prime, Myntra, among others.
The last big brand to leverage InShorts' branded content was Netflix for 13 Reasons Why, Ghoul, Narcos
It was in 2013 when Azhar Iqubal, Anunay Arunav of IIT Delhi, and Deepit Purkayastha ('15) of IIT Kharagpur came up with the idea of curating the most significant news items of the day and serving them in 60-word summaries. This was later tested on a Facebook page which quickly got the reader's attention and within a few months, the team launched a mobile app called 'News in Shorts'. (Read More) (InShorts Website)