March 16th, 2025

Earthful: IITKGP Alumni Empowering India's Plant-Based Nutirtion Revolution

IITKGP Foundation 

Earthful, a Hyderabad-based startup, has rapidly emerged as a prominent player in India's plant-based nutrition sector. Founded in 2020 by sisters and IIT Kharagpur alumni, Veda and Sai Sudha Gogineni, the company is committed to providing clean, plant-based nutritional supplements that are 100% natural and free from chemicals and additives. 

The company's product line includes multivitamins tailored for various age groups, plant-based proteins, and specialized nutrition solutions targeting areas such as skin health, hair care, sleep enhancement, and PCOS management. Notably, Earthful is among the first in India to introduce a 100% natural multivitamin specifically designed for menopausal women. 

In a significant milestone, Earthful secured INR 5 crore (approx. USD 675,000) in funding, led by seasoned entrepreneur Srinivasan Namala, founder of Porus Labs. Ritesh Agarwal, founder of OYO Rooms, also committed to participating in this funding round following his investment pledge on Shark Tank India Season 4. This infusion brings Earthful's total funding to over USD 1 million. The capital is earmarked for research and development of new products, enhancing brand presence, and building a robust leadership team across marketing and operations.

Over the past year, Earthful has experienced a remarkable 3x growth, serving over 100,000 customers with a repeat purchase rate of 40-50%. The company operates at an annual revenue run rate of INR 15 crore, with 70-75% of sales generated directly through its website, reflecting strong consumer trust. Earthful's products are also available on platforms like Amazon, Flipkart, and Swiggy Instamart. 

Looking ahead, Earthful plans to launch 3-4 new products each quarter and expand into offline retail. The company aims to achieve 5x growth in the next 12-18 months, aspiring to establish itself as a INR 500 crore brand in the plant-based nutrition segment. 

Co-founder Veda emphasizes the company's mission: "We believe wellness should be simple, transparent, and never compromise on purity or taste. The loyalty of our repeat customers speaks volumes about their trust in our brand and products." 

With a strong foundation and clear vision, Earthful is poised to make significant strides in promoting clean, plant-based nutrition across India.