vstep-logoTwo IIT-KGP alumni founded companies invited to Pitch Day at VStEP 2.0

YourStory (April 22, 2019)

Trillbit Technologies (Bhaskar Deo '11, Mrigesh Parashar '11, Shashikant Burnwal '11)

MoEngage (Raviteja Dodda '10, Yashwanth Kumar '10)

"It was not only eye-opening to see some of the solutions that the startups presented, but also interesting to see how the same problem could be solved differently by different startups," says Sidharth Kedia, Head of VStEP and Corporate Strategy, M&A and Data Sciences at Viacom18. Sidharth was referring to the innovative solutions for a range of problem statements--from customer retention, customer acquisition effectiveness and consumer segmentation, to analytics dashboard integrating multiple data sources--that were on display at the pitch day of the second edition of the Viacom18 Startup Engagement programme (VStEP).

Presenting the solutions were 12 startups with expertise in the areas of analytics and data science, consumer insights, marketing automation, AR/VR, language localization, amongst others.

Launched in November 2018, VStEP 2.0 saw 150 applications from all over the country. VStEP is a programme that gives startups the opportunity to work with Viacom18 to solve real business issues and build a strategic engagement. (Read More)