IIT Kharagpur's Vinod Gupta School of Management (VGSoM) studies sudden dip in Indian LED market
India Today (June 11, 2019)
Are perceived risks making Indians shy away from eco-friendly LED lighting? Researchers at IIT Kharagpur's Vinod Gupta School of Management find concurrence in a study pointing out at consumer psychology and perceived high-cost factor which might be slowing down the growth of Indian LED lighting market.
Introduction of LED in Indian market
The UJALA scheme by Govt. of India had been aiming to make a transition to LED for all lighting needs by 2019.
This could have helped the nation save over 40,000 crore a year. But looking at the sales figures in 2018, the market share of incandescent bulbs, CFLs, and traditional tubelights still exceeded LED lamps and TLEDs by 116 million pieces. (Read More)