deazzle-teamAnand Deshpande ('84), making day-to-day operations easier for SMEs (small and medium enterprises)

YourStory (May 10, 2020)

This startup by serial entrepreneurs is powering SMEs to keep track of payments online

Pune-based Deazzle is focussed on making day-to-day operations of SMEs easy. It's recent product Paytrac is an inward payment tracker for small businesses, which relies on QR and PoS to collect payments.

Despite the emergence of organised retail players in India, kirana stores still hold the key with almost 90 percent of the retail grocery market share comprising the unorganised retail segment. According to a report by ASSOCHAM, there were close to 12 million kirana stores in India as of 2019.

Even during the coronavirus crisis, the neighbourhood kiranas have been more dependable and reliable, unlike the large format stores.

In fact, small and medium (SMEs) have been the largest job creator in India, but they are currently facing multiple challenges that are hindering their growth. And one of them is digitisation. Reports suggest that over 250 to 300 million of SMEs are looking to be digitised by the end of this year, as per the same ASSOCHAM report.

To bring SMEs online, Anand Deshpande ('84), Founder, Chairman, and MD of Persistent Systems, decided to start Deazzle in 2015. (Read More) (Link to Deazzle's website)